Sans Superellipse Hidud 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Coastal' by Arkitype and 'Angmar', 'Chigo', 'Delonie', and 'Headpen' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, condensed, industrial, assertive, utilitarian, modern, space saving, high impact, display clarity, systematic geometry, brand utility, blocky, compact, squared, rounded corners.
A compact, heavy sans with strongly condensed proportions and a squared, superellipse-driven construction. Curves resolve into rounded-rectangle forms, giving counters and bowls a rectangular softness rather than geometric circularity. Strokes remain largely uniform with minimal modulation, terminals are blunt, and joins are sturdy, producing dense, tightly packed letterforms with a steady vertical rhythm. The lowercase is built for economy of space with short ascenders/descenders and simple, robust shapes; numerals match the same blocky, compressed logic for a consistent texture in mixed settings.
Best suited to headlines, posters, and other display applications where space is limited and impact is required. It works well for signage and packaging that need a dense, blocky presence, and it can support sports or industrial branding systems that favor condensed, high-energy typography.
The overall tone is forceful and no-nonsense, leaning industrial and contemporary. Its compressed mass reads as urgent and attention-seeking, while the softened corners keep it from feeling sharp or aggressive.
The letterforms appear designed to maximize visual impact and space efficiency through condensed widths, uniform stroke weight, and rounded-rectangle geometry. The intent reads as a practical display sans that stays consistent and bold across letters and numerals while maintaining a distinctive squarish softness in its curves.
The design’s narrow fit and heavy color create strong word shapes at larger sizes, but the tight interior spaces and compact apertures suggest it benefits from generous tracking and line spacing when set in text. Round letters like O/C/G take on a squarish silhouette, reinforcing a technical, sign-like character across the set.