Sans Superellipse Hukuv 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Procerus' by Artegra, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, poster, industrial, assertive, condensed, punchy, impact, space saving, headline focus, modern utility, blocky, compact, rounded corners, tight spacing, high impact.
A compact, heavy sans with tall proportions and a tight, economical footprint. Strokes are monolinear and strongly vertical, with rounded-rectangle (superellipse-like) curves giving bowls and counters a softened, squared-off geometry. Terminals are mostly flat and blunt, and many joins read as sturdy blocks rather than calligraphic transitions. The lowercase is dense and upright with a large x-height, short ascenders/descenders, and simple, closed counters that stay legible at display sizes. Numerals follow the same compressed, sturdy construction, keeping widths compact and shapes strongly rectangular.
Best suited to short, high-impact text such as posters, headlines, cover lines, and large-format signage where dense letterforms can project authority. It also fits sports or industrial branding and bold packaging labels that benefit from compact width and strong, uniform texture.
The overall tone is forceful and utilitarian, with a no-nonsense, high-pressure presence that feels made for loud headlines. Its rounded-square curves temper the harshness just enough to read as modern and manufactured rather than sharp or aggressive.
The design appears intended to maximize visual impact in a condensed space, using blunt terminals and rounded-rectangle curves to create a sturdy, contemporary display voice. Its consistent stroke weight and compact counters emphasize bold readability and strong typographic color in large sizes.
The rhythm is tightly packed with minimal internal whitespace, creating strong ink density and a consistent texture across words. Wide letters like M/W are constructed to stay compact, reinforcing an even, compressed color line in all-caps settings.