Sans Normal Egmow 3 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, web, presentations, modern, clean, approachable, informal, sleek, readability, contemporary tone, friendly neutrality, motion emphasis, humanist, rounded, open apertures, soft terminals, slanted.
A slanted sans with smooth, rounded construction and gently tapered stroke endings. Curves are broad and open, with generous counters in letters like O, e, and a, and a straightforward, monoline feel throughout. Uppercase forms are simple and geometric-leaning, while the lowercase adds a more humanist rhythm, including a single-storey a and g and a long, descending j. Numerals follow the same clean, rounded logic, with clear, unembellished shapes that sit comfortably alongside the letters.
It suits interface copy and web typography where a warm, modern sans is needed without heavy stylization. The consistent slant and open shapes also make it a good fit for brand systems, lightweight editorial use, and presentations where a touch of motion and informality is desirable.
The overall tone feels contemporary and easygoing, with a mild forward motion from the italic slant. Its smooth curves and open forms read as friendly and accessible rather than sharp or technical, making it feel casual-modern and quietly confident.
The design appears intended to deliver a contemporary italic voice that stays clear and neutral while adding a subtle humanist softness. Its simplified forms and open apertures suggest an emphasis on readability and an uncomplicated, modern texture in continuous text.
Spacing appears even and relaxed, supporting a steady texture in running text. The slant is consistent across caps, lowercase, and figures, helping maintain cohesion in mixed-case settings.