Sans Normal Atgat 5 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, brand identity, editorial, packaging, signage, friendly, modern, clean, approachable, casual, everyday clarity, friendly modernity, neutral branding, screen readability, rounded, geometric, open apertures, soft terminals, even rhythm.
A rounded, geometric sans with smooth curves and gently softened terminals. Strokes are even and monolinear in feel, with circular bowls and consistent proportions that keep texture steady in text. Counters are open and legible, and the lowercase shows simple, single‑storey forms (notably the a and g) that reinforce a straightforward, contemporary construction. Numerals follow the same rounded logic, with clear shapes and balanced widths that sit comfortably alongside the letters.
It suits interface typography, product and brand communications, and general editorial settings where clarity and an inviting voice are important. The rounded construction also lends itself well to packaging and signage, especially when a friendly contemporary look is desired.
The overall tone is approachable and modern, with a calm, friendly neutrality. Rounded joins and soft endings reduce sharpness, giving the face a mild, everyday character that feels welcoming rather than technical or formal.
The font appears designed to deliver a clean, modern sans experience with softened geometry for warmth, prioritizing straightforward readability and a broadly usable, contemporary tone.
The design maintains a consistent curve vocabulary across caps, lowercase, and figures, producing a cohesive, unpretentious rhythm. Letterforms avoid ornament and rely on clean geometry, making the font feel tidy and easygoing in continuous reading.