Sans Normal Koleb 2 is a bold, narrow, low contrast, italic, short x-height font visually similar to 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, sporty, assertive, retro, informal, impact, speed, space-saving, display, condensed, slanted, rounded, compact, punchy.
A condensed, right-leaning sans with thick, even strokes and rounded joins. The forms are compact and slightly squarish in their curves, with tight apertures and a generally closed, sturdy construction. Counters are small and rhythm is driven by strong verticals and angled terminals, giving the letters a forward-tilting texture. Lowercase shapes keep a modest x-height relative to ascenders, and the numerals share the same compressed, energetic silhouette.
This font is best suited to short, high-impact text such as headlines, posters, logos, packaging callouts, and sports or event branding. It can work for subheads and display settings where a compact footprint and strong emphasis are desirable, but the tight counters and condensed shapes suggest avoiding long passages at small sizes.
The overall tone feels fast and emphatic, with a sporty, poster-like energy. Its slant and dense blackness read as urgent and confident, leaning more casual and expressive than neutral.
The design appears intended as a bold, space-efficient display sans that communicates speed and impact. Its consistent slant, compact proportions, and rounded-but-compressed geometry aim to maximize presence while maintaining a clean, modern outline.
Stroke endings tend to be angled rather than fully horizontal, which reinforces motion and a slightly engineered feel. Round characters like O/C/e show flattened sides and tightened openings, while diagonals (V/W/X/Y) emphasize the typeface’s aggressive, forward cadence.