Sans Normal Kemos 2 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aago', 'Aaux Next Comp', 'Aaux Next Cond', and 'Air Superfamily' by Positype; 'Core Sans D' by S-Core; 'Nu Sans' by Typecalism Foundryline; 'Artico' by cretype; and 'Pulse JP' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, energetic, modern, assertive, dynamic, impact, speed, emphasis, compactness, branding, oblique, compressed, sturdy, rounded, punchy.
This typeface presents heavy, oblique letterforms with compact proportions and a strong forward slant. Strokes stay largely uniform in thickness, producing a dense, poster-ready texture, while counters are rounded and fairly tight in letters like O, P, and e. Terminals are mostly clean and blunt, with gentle rounding that keeps the forms feeling smooth rather than sharp. Uppercase shapes read as compact and geometric, and the lowercase shows simplified, sturdy constructions that maintain consistent rhythm in running text. Numerals follow the same bold, compact logic, with rounded bowls and strong vertical emphasis.
It is well suited for short, high-impact settings such as headlines, banners, apparel graphics, sports-related identities, and packaging callouts. In longer passages it can work for brief emphasis or pull quotes, especially with adjusted spacing to preserve clarity at smaller sizes.
The overall tone is fast, forceful, and contemporary, with a clear sense of motion from the slant and compressed width. It feels athletic and promotional—confident and loud—without becoming decorative or playful.
The design appears intended to deliver maximum impact in a compact footprint, combining bold mass with a sustained forward slant to suggest speed and urgency. The rounded, low-detail construction supports legibility and consistency while keeping the visual voice modern and assertive.
The combination of dense black weight, tight counters, and compressed spacing makes the font most visually effective when given breathing room through tracking or larger sizes. The italic angle is prominent and consistent, which helps create a cohesive, forward-driving line across words and headlines.