Serif Normal Pokuv 7 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Gutofic' by Concepta Digital, 'Calibra' and 'Calibra Text' by Great Studio, and 'Acta Deck' and 'Cotford' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, branding, posters, authoritative, classic, formal, bookish, impact, tradition, editorial voice, print emphasis, formality, bracketed, ball terminals, sculpted, crisp, robust.
A robust serif with pronounced thick–thin modulation and sharply finished, bracketed serifs. Strokes swell and taper in a calligraphic manner, creating strong vertical emphasis and crisp joins. Counters are compact and the overall color is dark and steady, with narrow apertures and confident curves. The italic-like motion is absent; instead, the letterforms stay upright and carved, with noticeable ball terminals and wedge-like finishing on several lowercase forms and numerals.
Best suited to headlines, editorial display, and book-cover typography where its contrast and crisp serifs can read as intentional texture. It can support short passages such as pull quotes or section openers, especially in print or high-resolution settings, and works well for identity work that calls for a classic, authoritative voice.
The font conveys a traditional, authoritative tone with an editorial gravitas. Its high-contrast modeling and firm serifs feel established and literary, suggesting print heritage and formal communication. The overall impression is confident and slightly dramatic rather than casual or friendly.
The design appears intended to deliver a conventional serif voice with added drama through strong contrast and sculpted terminals. It prioritizes impact and typographic presence, aiming for a familiar literary tone while remaining distinctive in silhouette at display sizes.
In text, the dense color and tight openings create a strong headline presence, while the sculpted terminals add distinctive texture at larger sizes. Numerals appear oldstyle-leaning in feel with curved strokes and emphatic serifs, contributing to a classic, print-oriented rhythm.