Sans Normal Oknog 17 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Helvetica Now' by Monotype, 'Lens Grotesk' by Typedepot, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, wayfinding, modern, confident, clean, friendly, utilitarian, impact, clarity, modernity, approachability, geometric, rounded, open forms, even color, solid strokes.
A sturdy sans with broad proportions and a smooth, geometric construction. Strokes stay consistently thick with little modulation, producing an even typographic color and strong presence. Curves are round and continuous, counters are generous, and apertures read open, while terminals are largely straight-cut for a crisp finish. Lowercase forms sit high on the x-height, giving compact ascenders/descenders and a dense, highly legible texture in running text.
This design is well suited to headlines and display typography where a strong, even texture is desirable, such as posters, advertising, and brand systems. It can also work for packaging and signage/wayfinding where quick recognition and a stable, high-impact voice matter, especially at medium-to-large sizes.
The overall tone is contemporary and straightforward, projecting confidence without feeling aggressive. Its rounded geometry adds approachability, while the heavy, even rhythm communicates clarity and stability. The result feels practical and modern, suited to communication that needs to be direct and easy to scan.
The font appears designed to deliver a robust, modern sans voice with high clarity and a consistent, geometric rhythm. Its emphasis on open counters, smooth curves, and strong stroke weight suggests an intention to stay legible and impactful across prominent editorial and brand-facing applications.
In the sample text, the font maintains clear word shapes at large sizes and holds together well in dense paragraphs, with punctuation and numerals matching the same solid, no-nonsense weight. The letterforms balance geometric roundness with simplified joins and cuts, keeping the texture clean and consistent.