Sans Normal Idgat 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, signage, packaging, modern, dynamic, clean, friendly, sporty, add motion, modernize, increase approachability, boost clarity, rounded, oblique, open, smooth, geometric.
A rounded, oblique sans with smooth, continuous curves and a consistent, low-modulation stroke. The letterforms lean forward with a steady rhythm and generous internal counters, giving the design an open, breathable texture in text. Capitals are streamlined and slightly condensed in detail, while lowercase forms stay simple and legible, with single-storey shapes where expected and softly curved terminals. Numerals follow the same rounded construction, with clear, open forms that align well with the overall slanted stance.
It suits branding systems that want a modern, active voice, and performs well in headlines, posters, and short promotional copy where the slant adds emphasis. The open counters and smooth curves also make it a solid option for signage and packaging where quick recognition and a friendly tone are important.
The tone is contemporary and energetic, with a forward-leaning posture that suggests motion and momentum. Rounded geometry keeps the feel approachable rather than aggressive, making it read as friendly, active, and modern.
The design appears intended as a versatile, contemporary oblique sans that combines geometric roundness with an energetic forward lean. It aims to deliver a clean, approachable personality while adding motion for display and branding contexts.
The overall color on the page is even, with clean joins and minimal sharp corners. The oblique angle is pronounced enough to read as intentionally italic, while maintaining straightforward, utilitarian shapes suited to continuous reading at display sizes.