Sans Normal Demed 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Pro Variable' by Artegra (names referenced only for comparison).
Keywords: ui text, body copy, editorial, signage, presentations, clean, modern, neutral, friendly, functional, readability, versatility, clarity, modernity, geometric, monoline, open apertures, round terminals, even rhythm.
A clean, monoline sans with broadly geometric construction and smoothly rounded curves. Strokes stay even and consistent, with generous counters and open apertures that keep letterforms clear at text sizes. Uppercase shapes feel steady and rational, while the lowercase maintains a straightforward, contemporary rhythm with simple joins and minimal quirks. Numerals follow the same plainspoken geometry, reading evenly alongside the letters.
This font suits interface text, documentation, and general-purpose body copy where clarity and an even reading rhythm are important. It also works well for editorial layouts, wayfinding, and presentation materials that need a straightforward, contemporary voice.
The overall tone is neutral and modern, prioritizing clarity over personality. Its rounded curves and open forms give it a mildly friendly, approachable feel without becoming casual or playful.
The design appears intended as a practical, modern sans for everyday communication—built around simple geometry, consistent stroke behavior, and comfortable readability across headings and running text.
Spacing appears balanced and unforced, producing an even texture in paragraphs. Curves look smooth and controlled, and terminals are cleanly finished, contributing to a tidy, contemporary presentation.