Sans Superellipse Amby 6 is a regular weight, normal width, low contrast, reverse italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, editorial, playful, friendly, casual, quirky, retro, approachability, distinctiveness, motion, warmth, rounded, soft, bouncy, informal, idiosyncratic.
A rounded sans with a consistent reverse-lean across the alphabet, giving lines a gently backslanted, kinetic rhythm. Strokes are smooth and monolinear, with rounded terminals and bowl shapes that feel slightly squarish—closer to superelliptical forms than perfect circles. Proportions are open and legible, with generous counters and straightforward construction, while select joins and curves introduce subtle, hand-drawn irregularity. Numerals follow the same soft geometry, with simple, readable forms and rounded corners throughout.
Works well for branding and packaging that want a friendly, approachable voice, as well as posters and headlines where the reverse slant can add energy. It can also serve in editorial pull quotes or short-to-medium UI/marketing copy when a casual, distinctive sans is desired.
The overall tone is approachable and lightly offbeat: familiar sans letterforms, but with a back-leaning posture and soft corners that make it feel relaxed and personable. It reads as upbeat and slightly retro, well-suited to friendly messaging rather than formal or corporate voice.
The design appears intended to blend everyday sans-serif familiarity with a characterful twist: a consistent backslant and softened superelliptical shapes that create warmth and motion while staying readable.
The reverse slant is a defining feature in both uppercase and lowercase, and it remains consistent in paragraph text, where it adds motion without becoming overly decorative. Rounded corners and smooth curves keep texture even in longer lines, while small idiosyncrasies in curves and joins help it avoid feeling mechanical.