Serif Normal Yameg 3 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: body text, books, editorial, academic, branding, classic, formal, bookish, readability, tradition, authority, editorial voice, timelessness, bracketed serifs, sharp terminals, crisp, sculpted, highly legible.
A traditional serif with bracketed, wedge-like serifs and crisp, pointed terminals that give the outlines a cut, engraved feeling. Strokes stay fairly even with gentle modulation, while joins and corners are sharply defined, producing a clean, high-contrast silhouette without dramatic thick–thin swings. Proportions are slightly expanded and open, with generous counters and clear differentiation between forms; the uppercase feels stately and stable, while the lowercase maintains a steady rhythm and straightforward construction. Numerals follow the same restrained, classic model, reading clearly with tidy curves and firm finishing strokes.
Well-suited to book and long-form reading, including literary and academic typography where a familiar serif texture is desired. It also works effectively for editorial headlines, institutional materials, and brand systems that aim for tradition and credibility.
The overall tone is classic and formal, suggesting established publishing and institutional contexts. Its sharp serifs and decisive terminals add a slightly authoritative, traditional voice, while the even color and open shapes keep it composed and readable rather than decorative.
The font appears intended as a dependable, conventional text serif with a slightly sharpened, engraved edge—balancing familiar proportions and steady readability with crisp detailing in the serifs and terminals for a more distinctive voice.
The design relies on strong horizontals and confident serif shapes to create a structured texture in paragraphs. Details like the angled tailing and pointed stroke endings contribute to a subtle engraved or stone-carved impression at display sizes, while remaining controlled for continuous text.