Sans Normal Afral 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Madani' by NamelaType; 'Pulp Display' by Spilled Ink; 'Infoma' by Stawix; and 'Gravita', 'Mundial Narrow', and 'Rotunda' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, energetic, friendly, sporty, dynamic, motion, impact, clarity, approachability, contemporary, slanted, rounded, clean, sturdy, open.
This typeface is a slanted sans with sturdy, low-contrast strokes and smoothly rounded curves. Letterforms keep a clean, geometric backbone but avoid feeling rigid through softened terminals and gentle shaping in bowls and joins. Counters are fairly open and the spacing reads even, giving it a steady rhythm in both the uppercase and lowercase. Numerals follow the same straightforward construction, with clear silhouettes and consistent stroke behavior that stays solid at display sizes.
It performs best in headlines, brand marks, posters, and other display-forward settings where a confident, kinetic sans is desirable. It can also work for concise UI labels, signage, and packaging callouts that need strong presence with clean readability.
The overall tone is modern and dynamic, with a forward-leaning posture that suggests motion and momentum. Its rounded construction keeps it approachable and friendly, while the strong strokes add confidence and emphasis. The result feels well suited to contemporary branding where clarity and energy are both important.
The design appears intended to deliver a contemporary, energetic sans voice by combining a strong stroke weight with a consistent italic slant and rounded geometry. It emphasizes quick recognition and a lively rhythm, aiming for a balance of friendliness and assertive impact.
In text, the slant is pronounced enough to be expressive without becoming overly compressed, and the shapes remain legible thanks to open apertures and uncomplicated forms. The design reads particularly well in short to medium lines where the diagonal rhythm can do visual work without fatiguing the eye.