Sans Contrasted Lemog 3 is a light, normal width, high contrast, upright, short x-height font.
Keywords: headlines, posters, branding, packaging, editorial, playful, handmade, quirky, airy, retro, add personality, humanist feel, display clarity, modern retro, wiry, calligraphic, flared, bouncy, asymmetric.
This typeface has a wiry, high-contrast construction with sharp joins and tapered terminals that give many strokes a brush- or pen-drawn feel. Letterforms are mostly sans in structure but show subtle flaring and occasional wedge-like endings, creating a lively, handmade rhythm. Proportions are slightly irregular across the set, with narrow, tall capitals and more elastic lowercase shapes; bowls are often open and lightly tensioned rather than perfectly geometric. Overall spacing reads even enough for text, but the stroke modulation and varied widths keep the texture animated.
It suits headlines, posters, and branding where a light, expressive voice is helpful—cafés, boutiques, arts events, and lifestyle packaging are natural fits. In editorial contexts, it works well for pull quotes, section headers, and short passages where its animated texture can be appreciated. For longer reading, it’s best used at comfortable sizes with generous line spacing to keep the lively stroke modulation from feeling busy.
The tone is informal and characterful, suggesting a human touch rather than a strictly engineered system. It feels light on its feet—friendly and a bit eccentric—while still staying clean enough to remain legible. The result leans toward a whimsical, retro-leaning modernity that can add personality without becoming overly decorative.
The design appears intended to bridge a clean sans skeleton with expressive, calligraphic modulation, offering a distinctive catalog of shapes that feels personal and contemporary. Its irregularities seem purposeful, aiming to create a memorable voice and an energetic line of text without relying on overt ornament.
Distinctive diagonals and angled crossbars add momentum, and several glyphs show deliberate idiosyncrasies (especially in the uppercase and numerals) that emphasize a crafted aesthetic. The contrast and tapering produce crisp silhouettes at display sizes, while the open counters help maintain clarity in short text settings.