Sans Normal Asrah 1 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Morandi' by Monotype, 'Pulp Display' by Spilled Ink, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: ui text, web, signage, packaging, presentations, clean, modern, neutral, friendly, functional, versatility, clarity, neutrality, modernity, geometric, rounded, open apertures, high legibility, plainspoken.
A clean sans with geometric, round-driven construction and even stroke contrast. Curves are smooth and fairly circular, with open apertures in letters like C, S, and e, and straightforward, unmodulated joins. Proportions lean slightly wide in the rounds (O/Q) while maintaining steady rhythm across text, and terminals are simple and crisp without decorative endings. Numerals follow the same clear geometry, with balanced bowls and uncomplicated forms.
Well suited for interfaces and product experiences where clear, neutral typography is needed, as well as web and editorial layouts that benefit from a crisp, modern sans. The straightforward numerals and clean shapes also make it a good option for signage, labels, and information design.
The tone is modern and matter-of-fact, with a friendly clarity that stays out of the way. Its restrained shapes and consistent rhythm give it a dependable, contemporary voice suited to general-purpose communication.
Likely designed as a versatile everyday sans that emphasizes clarity and consistency through geometric forms. The goal appears to be a dependable, contemporary workhorse for both display moments and comfortable text setting.
Capitals read with a tidy, geometric stability (notably the circular O and the clean, angled R leg), while lowercase maintains an efficient, readable texture in running text. The overall feel is more geometric than humanist, prioritizing clean curves and simple construction over calligraphic nuance.