Sans Normal Olmot 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Goga' by Narrow Type, 'Glimp' by OneSevenPointFive, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, neutral, clarity, approachability, impact, versatility, brand voice, rounded, compact, sturdy, open counters, high legibility.
A heavy, rounded sans with compact proportions and smoothly eased corners throughout. Curves are broad and continuous, and straight strokes terminate cleanly without flaring, producing a sturdy, even texture in lines of text. Counters are generally open and simple, with generous internal space in letters like O, P, and e, while joins remain tight and controlled for a solid silhouette. The lowercase shows a straightforward, contemporary construction with single-storey a and g, and the figures are large and clear with consistent stroke weight and minimal shaping quirks.
Best suited to headlines, display copy, and brand marks where a bold, friendly voice is needed. It also works well for packaging, signage, and UI callouts that benefit from high-impact letterforms and clear numerals.
The overall tone is friendly and contemporary, projecting confidence without feeling aggressive. Its rounded geometry and uncomplicated forms read as approachable and dependable, making it feel at home in everyday brand and interface contexts.
The design appears aimed at a modern, versatile sans that prioritizes legibility and warmth through rounded, simplified shapes and consistent weight. It’s built to deliver strong presence in display settings while keeping forms familiar and easy to read.
Diagonal letters (K, V, W, X, Y) keep crisp angles that contrast nicely with the softened curves elsewhere, which helps maintain clarity at large sizes. The rhythm in the sample text is dense and emphatic, with strong word shapes and a pronounced dark color that favors short headlines and punchy statements.