Sans Normal Jumas 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold; 'Impara' by Hoftype; 'ITC Stone Humanist', 'ITC Stone Sans', and 'ITC Stone Sans II' by ITC; 'Praxis Next' by Linotype; and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, sporty, dynamic, confident, modern, energetic, emphasis, motion, impact, modern clarity, display presence, slanted, rounded, geometric, compact, high-impact.
A heavy, right-slanted sans with rounded, geometric construction and clean, closed counters. Strokes are smooth and consistently weighted with subtly tapered joins, producing a crisp silhouette without sharp, brittle corners. Uppercase forms feel compact and upright in structure despite the slant, while the lowercase shows a sturdy, single-storey approach (notably in a and g) with a forward-leaning rhythm. Numerals are similarly robust and streamlined, designed to read clearly at display sizes.
Best suited to short, high-impact text such as headlines, posters, brand marks, product packaging, and promotional graphics where a sense of speed and emphasis is desirable. It can also work for bold subheads or callouts, especially in layouts that benefit from an italicized, forward-driving rhythm.
The overall tone is fast and assertive, with a forward-leaning posture that suggests motion and urgency. Its rounded geometry keeps the voice friendly rather than aggressive, balancing punchy presence with approachable modernity.
The design appears intended as a modern display sans that delivers immediate impact through weight and slant while preserving legibility via simple, rounded geometry. It aims to communicate motion, confidence, and contemporary clarity in branding and headline contexts.
The letterforms maintain tight, cohesive spacing and a strong, even color on the line, making the font feel like a unified block in headlines. Curves and diagonals dominate the texture, and the slant is pronounced enough to signal emphasis even without additional styling.