Sans Normal Ladeb 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' and 'Berthold Corporate S' by Berthold, 'Marlin Sans' by FontMesa, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, bold, confident, modern, impact, emphasis, motion, modernity, clarity, oblique, rounded, geometric, compact, punchy.
A heavy, right-slanted sans with rounded, geometric construction and smooth, low-contrast strokes. Letterforms are broad-shouldered with sturdy verticals and clean, open counters, while curves stay circular and controlled rather than calligraphic. Terminals are mostly blunt and slightly softened, keeping edges friendly despite the weight. The overall rhythm is compact and forward-leaning, with numerals and capitals matching the same robust, uniform stroke logic.
Best suited to short, high-impact settings such as headlines, posters, brand marks, and promotional graphics where weight and slant can do the work. It also fits sports and performance-themed layouts, punchy packaging callouts, and bold UI or social graphics that need quick emphasis.
The strong oblique stance and dense color give the type a fast, energetic voice. It reads as assertive and contemporary, with a sporty, action-oriented tone suited to attention-grabbing messaging.
Designed to deliver maximum impact with a modern, geometric sans structure while using an oblique angle to signal speed and urgency. The softened rounding and straightforward shapes aim to keep the tone approachable and readable even at very heavy weights.
Lowercase shapes remain highly legible at display sizes, with simple, single-storey-style forms and minimal detailing. The slant is consistent across letters and numerals, producing a cohesive “in-motion” texture when set in words and lines.