Sans Normal Ullom 4 is a light, normal width, medium contrast, upright, normal x-height font visually similar to 'Cronos' by Adobe (names referenced only for comparison).
Keywords: book text, editorial, magazines, essays, branding, classic, bookish, refined, calm, readability, traditional tone, editorial versatility, timelessness, bracketed serifs, oldstyle, open counters, calligraphic stress, generous spacing.
A refined serif text face with softly bracketed serifs, moderate stroke modulation, and a gently calligraphic stress that shows most clearly in rounded forms. The capitals are relatively narrow and tidy with crisp terminals, while the lowercase shows open counters and a readable, even rhythm. Ascenders are tall and straight, descenders are modest, and the overall color stays consistent without looking mechanical. Figures are proportional and slightly oldstyle in feel, with curved forms that sit naturally alongside the lowercase.
It suits continuous reading in books, long-form articles, and magazine typography where a traditional serif voice is appropriate. It can also support brand systems that need a timeless, cultured feel, especially for headlines paired with readable paragraph text.
The font conveys a classic, literary tone—measured and composed rather than loud or decorative. Its restrained detailing and traditional proportions suggest trust and seriousness, making it feel familiar in editorial settings.
The design appears intended as a versatile, classical serif for comfortable reading, balancing traditional proportions with clean, contemporary drawing so it can work across both display sizes and body text.
In text, the spacing and letterfit feel comfortable and a bit generous, supporting long reading without appearing loose. The shapes favor smooth curves over sharp geometry, and the modulation adds warmth while remaining disciplined.