Sans Normal Bugoh 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, ui text, editorial, reports, branding, clean, modern, neutral, approachable, versatility, readability, modern utility, quiet character, humanist, open apertures, soft curves, tapered joins, generous spacing.
This typeface has a clean, contemporary skeleton with softly rounded curves and lightly tapered stroke endings that keep it from feeling purely mechanical. Round letters (C, O, Q) are smooth and fairly open, while straight-sided forms (H, N, U) stay crisp with subtle modulation at joins. The lowercase shows compact, readable shapes with open counters and clear differentiation between similar forms; the two‑storey “a” and the single‑storey “g” add a familiar, text-friendly rhythm. Numerals are simple and legible, with the “0” reading as a clean oval and the “1” drawn as a plain vertical form.
It works well for general-purpose body copy, product and interface text, and editorial layouts where clarity and a calm texture are priorities. Its restrained personality also suits corporate communications, reports, and straightforward branding that needs to feel current but not stylized.
The overall tone is neutral and dependable, with a quiet modernity that feels professional without becoming cold. The slight softening at terminals and the open, airy letterforms give it an approachable, editorial voice suited to everyday reading.
The design appears intended as a versatile workhorse: a modern, readable sans with subtle humanist warmth and a few small signature details to keep it recognizable in running text and headings.
The sample text suggests comfortable word shapes and steady spacing, helping longer lines maintain an even texture. The “Q” features a distinctive tail that adds character without disrupting the system.