Sans Normal Edmom 13 is a regular weight, narrow, low contrast, italic, tall x-height font.
Keywords: branding, headlines, posters, ui labels, editorial emphasis, modern, energetic, clean, sporty, forward-leaning, space-saving, dynamic emphasis, contemporary utility, clean readability, oblique, condensed, monolinear, open apertures, rounded joins.
This typeface is an oblique sans with a compact, vertically oriented silhouette and a lively rightward slant. Strokes are largely monolinear with smooth curves and minimal modulation, producing a crisp, even color in text. Counters are relatively open and forms are simplified and contemporary, with rounded joins and gently tapered terminals that keep the shapes from feeling mechanical. The overall rhythm is tight and efficient, with consistent spacing and a clean, streamlined geometry across upper- and lowercase as well as figures.
It works well where a modern, energetic voice is needed—brand wordmarks, headlines, promotional graphics, and short editorial callouts. The tight, condensed build also suits interface labels, navigation, and packaging copy where horizontal space is limited but a strong, slanted emphasis is desired.
The slanted stance and condensed proportions give the font a sense of motion and urgency, reading as contemporary and purposeful. It feels sporty and pragmatic rather than decorative, with a straightforward tone that stays professional while still appearing dynamic.
The design appears intended to deliver a fast, contemporary sans voice with built-in emphasis, combining a compact footprint with smooth, legible shapes. Its consistent stroke and controlled curves suggest a focus on clean reproduction across display and practical text applications.
In paragraph settings the italic angle remains prominent, creating a continuous diagonal flow that increases emphasis even at regular sizes. Numerals match the letterforms in stroke consistency and compact footprint, supporting a cohesive typographic texture across mixed content.