Sans Normal Nobuz 14 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Arpona Sans' by Floodfonts, 'FF Clan' by FontFont, and 'Allotrope' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, loud, impact, approachability, display clarity, brand presence, blocky, rounded, soft corners, sturdy, compact counters.
A heavy, rounded sans with large, open proportions and a robust, even stroke weight. Curves are built from smooth, circular forms while joins and terminals read as gently squared-off, giving the letters a blocky-yet-soft silhouette. Counters stay relatively compact under the weight, and the overall rhythm is steady and dense, producing a strong, poster-like texture. The lowercase shows a tall x-height with short ascenders/descenders, keeping word shapes compact and highly legible at display sizes.
Best suited for headlines, large UI labels, signage, and brand moments that need immediate visibility. It also works well for packaging and promotional graphics where a solid typographic block and friendly shapes help carry the message quickly.
The tone is bold and approachable rather than technical: it feels upbeat, straightforward, and attention-seeking. Its broad shapes and soft rounding create a friendly presence, while the heavy color on the page adds assertiveness and impact.
The design appears intended to deliver maximum impact with a warm, rounded sans structure—prioritizing readability at display sizes and creating a strong, contemporary typographic presence for marketing and branding contexts.
In the sample text, the font maintains consistent color across lines and holds up well in tightly set blocks, but the dense weight and compact counters can start to close in at smaller sizes. Numerals match the letterforms in heft and roundness, supporting a cohesive typographic voice in headings and short calls-to-action.