Sans Normal Labif 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, sporty, energetic, confident, modern, punchy, impact, motion, modernity, approachability, rounded, oblique, soft corners, compact, friendly.
A heavy, oblique sans with broad proportions and smoothly rounded curves. Strokes are consistently thick with minimal contrast, producing strong, dense silhouettes and a steady rhythm in text. Counters are relatively tight for the weight, while curves stay clean and circular, giving bowls and rounds a sturdy, inflated feel. Terminals are mostly blunt and smooth, and the slant is uniform across letters and figures for a cohesive forward-leaning texture.
Best suited to headlines, posters, and hero messaging where strong presence and speed cues are desirable. It also fits branding, packaging, and promotional graphics that need a modern, approachable bold italic, and works well for sports or active-themed identities and punchy UI callouts.
The overall tone is assertive and high-impact, with a forward-leaning motion that feels sporty and energetic. Rounded geometry keeps it approachable rather than aggressive, balancing strength with a friendly, contemporary character.
The design appears intended to deliver maximum impact with a smooth, rounded construction and a built-in sense of motion from the oblique stance. It aims for clear, bold recognition at display sizes while maintaining a friendly, contemporary feel.
In paragraph settings the dark color builds quickly, so it reads as a bold voice that favors short bursts over delicate nuance. Figures match the letterforms in weight and slant, supporting consistent emphasis in numeric-heavy headlines and callouts.