Sans Normal Osmet 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' and 'Foro Sans' by Hoftype, 'Famiar' by Mans Greback, 'Prelo Pro' and 'SST' by Monotype, 'Interval Next' by Mostardesign, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, playful, impact, approachability, clarity, modern branding, display strength, heavyweight, roundish, compact apertures, soft corners, sturdy.
A hefty sans with broad proportions and large, rounded counters paired with squared-off terminals. Strokes stay consistently thick, giving an even color and a strong, poster-like presence. Curves are smooth and generous (notably in C, G, O, and S), while joins and ends feel slightly flattened, producing a stable, engineered rhythm. The lowercase keeps a straightforward, single-storey construction where visible, with wide bowls and short, robust stems that read clearly at large sizes.
Best suited to attention-forward applications such as headlines, posters, brand marks, packaging panels, and large-format signage where the thick strokes and wide shapes can project strongly. It can also work for short UI labels or badges when used sparingly and with adequate spacing.
The overall tone is bold and assertive while remaining approachable due to the rounded shapes and open, uncomplicated forms. It feels contemporary and energetic, with a slightly playful softness that keeps the weight from becoming severe.
The design appears intended to deliver maximum visual impact with a contemporary, approachable sans voice—prioritizing strong silhouette, consistent stroke weight, and clean, rounded geometry for clear recognition in display contexts.
Spacing appears intentionally roomy in display settings, helping counters breathe despite the heavy strokes. Numerals are similarly weighty and rounded, matching the uppercase for consistent impact in headlines and short numeric callouts.