Sans Other Asmur 3 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, kids branding, packaging, headlines, comics, playful, cartoon, friendly, casual, handmade, handmade feel, display impact, approachability, informal voice, chunky, bouncy, quirky, soft corners, irregular rhythm.
A chunky sans with rounded, softly squared forms and noticeably irregular stroke edges that create a hand-cut, brushy silhouette. Counters are generally open and simple, with a mix of squarish and oval interiors, and curves often resolve into slightly flattened terminals rather than crisp geometric arcs. Proportions vary from glyph to glyph, producing a bouncy texture; some letters lean toward narrow, others broaden, and the overall rhythm feels intentionally uneven. The figures match the letterforms in weight and simplicity, with bold, compact shapes and minimal interior detailing.
Best suited for short, high-impact copy such as posters, packaging callouts, event flyers, and playful brand headlines. It also works well for children’s content, comic-style titling, and informal signage where character and immediacy matter more than a neutral reading texture.
The overall tone is playful and informal, closer to cartoon titling or handmade signage than to a polished corporate sans. Its wobble and chunky presence communicate warmth and approachability, with a slightly mischievous, comic energy in text settings.
The design appears intended to mimic a handmade, cut-paper or marker-drawn sans, prioritizing personality and punch over strict geometric consistency. Its irregular widths and softened terminals aim to create an energetic, friendly display voice that stands out quickly.
In the sample text, the uneven widths and lumpy curves create a strong dark texture and animated word shapes, especially in mixed case. The bold presence holds together well at display sizes, while the irregularity becomes more pronounced as lines of text get longer.