Sans Other Lemow 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s books, branding, playful, hand-cut, quirky, comic, friendly, handmade feel, playful display, casual branding, irregular, chunky, rounded, wonky, bouncy.
A chunky, all-caps-friendly sans with intentionally irregular contours and a hand-cut look. Strokes are heavy and fairly even, with rounded corners and occasional wedge-like terminals that create a chiseled, paper-cut rhythm. Curves (C, G, O) read as slightly faceted rather than perfectly circular, while straights (E, F, L, T) show subtle waviness and varying widths that contribute to an uneven, lively texture. Lowercase forms are compact and simplified, with a single-storey a and g, a short-shouldered r, and soft, bulbous bowls; numerals are similarly blocky and informal, with an oval-ish 0 and sturdy, angular 2/7 shapes.
Best suited for short, high-impact settings such as posters, product packaging, playful branding, event headlines, and children’s or educational materials. It can also work for pull quotes or UI moments where a friendly, informal voice is desired, but its intentionally uneven texture is most effective at larger sizes.
The overall tone is cheerful and mischievous, like lettering made for kids’ media or lighthearted packaging. Its uneven geometry and bouncy spacing feel handmade and approachable rather than technical or corporate.
The design appears intended to mimic handmade, cut-paper or improvised marker lettering while keeping the structure of a straightforward sans. Its goal is to deliver strong readability with a deliberately quirky, crafted personality.
In longer text, the irregular sidebearings and shifting stroke edges create a jittery, animated color that favors display sizes. The uppercase set appears especially strong and emblematic, while the lowercase maintains the same cutout energy with simplified, sturdy silhouettes.