Sans Normal Venes 7 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Kaeswaii' by insigne (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, social, friendly, casual, playful, retro, approachable, friendly display, hand-drawn feel, retro flavor, high impact, rounded, soft, bouncy, informal, lively.
A rounded, slanted sans with soft terminals and a gently bouncy baseline rhythm. Strokes are thick and smoothly curved, with subtle modulation that keeps counters open and forms legible. The italic angle is consistent and the letterforms feel slightly irregular in a deliberate, hand-drawn way, producing a lively texture rather than rigid geometry. Numerals and capitals share the same softened shapes and compact, cushiony proportions, with occasional swelling at joins and corners that reinforces the warm, brush-like construction.
This font is well suited to packaging, posters, and headline typography where a friendly, energetic voice is needed. It also works well for branding elements, badges, and social graphics that benefit from a warm, handcrafted sans look, and can carry short-to-medium text where a casual tone is appropriate.
The overall tone is upbeat and personable, leaning toward a retro sign-painting and casual editorial feel. Its smooth curves and animated slant communicate friendliness and motion, making it feel conversational rather than formal or corporate.
The likely intention is to blend the clarity of a rounded sans with the personality of hand-drawn italic lettering, creating a bold, approachable style that reads quickly while still feeling distinctive and playful.
The design favors round counters, rounded shoulders, and softened diagonals, which helps it stay readable even with heavy strokes. Spacing appears generous enough for continuous text, while the slightly uneven, organic detailing adds character at display sizes.