Sans Normal Ifdav 9 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: packaging, posters, branding, social media, headlines, friendly, playful, casual, handwritten, lively, approachability, handwritten feel, informal energy, display impact, rounded, soft, bouncy, informal, smooth.
A slanted, rounded sans with a brush-pen feel: strokes are thick and smoothly tapered with softened terminals and minimal sharp corners. Letterforms lean consistently to the right and show gentle stroke modulation that suggests writing pressure rather than rigid geometry. Counters are compact and rounded, apertures tend to be partially closed, and the overall rhythm is bouncy with small width changes from glyph to glyph. Numerals and capitals keep the same soft, monoline-like brush character, with simple shapes and slightly irregular joins that read as drawn rather than constructed.
Works best for short-to-medium display text such as packaging callouts, posters, brand marks, social graphics, and playful headings where a handwritten-yet-clean look is desired. It can also suit quotes, invitations, or children’s and lifestyle content, especially when set with generous tracking and comfortable line spacing.
The font communicates an upbeat, approachable tone—more personal than corporate—with a warm, kid-friendly energy. Its lively slant and rounded forms feel conversational and energetic, suitable for conveying friendliness and motion without looking formal.
The design appears intended to mimic a confident marker/brush script influence while staying within a simplified sans structure, prioritizing friendliness, speed, and visual softness. Its consistent slant, rounded terminals, and lively proportions suggest a focus on approachable display typography rather than strict neutrality.
At text sizes the weight and partial closures can make tight counters (especially in rounded letters) feel dense, while at display sizes the smooth brush modulation and buoyant spacing become a key part of its charm. The lowercase shows a noticeably compact vertical profile relative to ascenders, reinforcing a cute, informal texture.