Serif Normal Anmuy 5 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, dramatic, fashion, classic, elegance, impact, headline focus, refined flair, premium tone, didone-like, hairline serifs, ball terminals, calligraphic, bracketed serifs.
A high-contrast italic serif with pronounced thick–thin modulation and crisp, hairline serifs. The letterforms lean decisively forward and feel sculpted, with sharp wedge-like entry strokes in capitals and tapered, flaring terminals that create a lively rhythm. Curves are smooth and glossy, counters are relatively compact, and several lowercase forms show soft, ball-like terminals and curled descenders, adding a touch of flourish without becoming ornamental. Numerals follow the same contrasty, slanted construction with distinctive, swashed-like details on a few figures.
Best suited to display typography such as magazine titles, fashion or lifestyle editorial headlines, premium branding, and elegant packaging. It can work for short text passages when set generously, but it most naturally excels in larger sizes where the hairline details and dramatic contrast are clearly visible.
The overall tone is polished and theatrical, combining classic refinement with a sense of motion and flair. It reads as upscale and attention-grabbing, suited to settings where elegance and impact are more important than restraint.
The design appears intended to deliver a contemporary, high-fashion take on a traditional contrasty serif, emphasizing elegance, forward motion, and crisp detail. Its italic construction and expressive terminals suggest a focus on standout titles and refined brand voice rather than utilitarian text setting.
In the text sample, the strong contrast and tight internal spaces create a dense, punchy texture, especially in bold setting. The italic slant and sharp serifs emphasize diagonals and give headings a dynamic, couture-like presence; at smaller sizes the fine hairlines may become more delicate compared to the heavy main strokes.