Sans Normal Armoy 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, presentations, modern, neutral, clean, friendly, clarity, versatility, modernity, approachability, rounded, geometric, even, open, crisp.
A clean, rounded sans with smooth circular geometry and evenly weighted strokes. Curves dominate the construction, with straight stems kept simple and vertical, creating a steady, predictable rhythm across words. Counters are open and generously sized, and terminals read as cleanly finished rather than calligraphic. The overall texture is calm and uniform, with numerals matching the same straightforward, contemporary drawing style.
Well-suited for interface copy, product and marketing collateral, and general-purpose editorial use where a clean sans is needed. Its open shapes and steady rhythm also make it a good fit for signage and display settings that prioritize quick recognition without feeling overly technical.
The tone is modern and neutral, with a slightly friendly warmth coming from its rounded forms and open counters. It feels pragmatic and straightforward rather than expressive or decorative, aiming for clarity and broad usability.
The design intent appears to be a versatile, contemporary workhorse sans that emphasizes geometric clarity and consistent proportions. It aims to deliver a smooth, approachable reading experience while remaining visually unobtrusive across a wide range of everyday typographic contexts.
Spacing appears balanced and comfortable in running text, helping maintain an even gray value at larger sizes. The mix of circular letters and simple vertical strokes produces a stable, contemporary look that stays consistent from capitals to lowercase and numerals.