Sans Normal Bobum 12 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'BB Torsos Pro' by Bold Studio, 'Hidone' by RantauType, and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: ui text, body copy, editorial, product design, signage, clean, neutral, modern, friendly, neutral utility, readability, system design, modern branding, open apertures, geometric hints, soft terminals, even rhythm, high legibility.
A clean sans with smooth, rounded bowls and largely uniform stroke thickness. Curves read as circle- and ellipse-driven, with straight stems that end in crisp, horizontal cuts, producing a tidy, contemporary texture. Counters are generous and apertures stay open, helping letters remain distinct at text sizes, while the overall rhythm is calm and even. Numerals follow the same straightforward construction, with clear, uncluttered shapes that sit comfortably alongside the letters.
Works well for UI and app typography, documentation, and general-purpose body copy where steady rhythm and clear forms matter. It also suits product branding systems, wayfinding, and informational graphics that need a neutral, dependable sans.
The tone is modern and restrained, leaning friendly rather than severe thanks to its rounded forms and open counters. It feels pragmatic and approachable—more utilitarian than expressive—suited to interfaces and everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency across mixed-case text and numerals. Its restrained geometry and open forms suggest a focus on dependable reading performance in contemporary layouts.
In the sample text, spacing and letterfit appear balanced, creating a smooth paragraph color without noticeable hotspots. The design favors clarity over personality, with consistent curvature and minimal stylistic quirks across the set.