Serif Other Wimo 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, branding, vintage, folksy, playful, theatrical, western, attention grab, retro charm, signage feel, decorative impact, bracketed serifs, flared terminals, soft corners, bulbous, display.
A heavy display serif with broad, rounded letterforms and compact interior counters that create a dense, poster-like color on the page. Serifs are strongly bracketed and often flare into spurs, with small horned terminals and notched joins that give many strokes a carved, sculpted feel. Curves are generous and slightly squarish in places, while horizontals and cross-strokes end in pronounced, decorative wedges. Spacing feels sturdy and stable, and the overall silhouette is bold and lively rather than strictly classical.
Best suited to display applications where its bold, decorative serifs can be appreciated: posters, headlines, labels, packaging, and storefront-style signage. It can also work for short pull quotes or titling in editorial layouts when paired with a quieter text face for body copy.
The tone reads vintage and slightly theatrical, with a folksy, hand-hewn character that recalls old posters, saloon signage, and circus or fairground ephemera. Its exaggerated serifs and chunky shapes add friendliness and a hint of mischievousness, making text feel celebratory and attention-seeking.
The design appears intended to deliver a confident, retro-leaning display voice by combining a traditional serif foundation with exaggerated, flared terminals and sculpted details. The emphasis is on strong silhouette and personality for attention-grabbing typography rather than understated reading comfort.
The numerals match the heavy, decorative serif language and maintain strong presence at display sizes. The sample text shows the design holding together best when set with generous line spacing, as the pronounced serifs and tight counters can visually crowd at smaller sizes or in long paragraphs.