Sans Normal Arram 20 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Compiler' by Identity Letters and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, editorial, clean, modern, neutral, friendly, efficient, everyday utility, modern clarity, approachable neutrality, system consistency, open apertures, rounded terminals, geometric curves, even rhythm, crisp joins.
A clean, modern sans with smooth circular curves and straight stems that keep a consistent, low-key rhythm. Round letters (O, C, G) read as near-geometric with slightly softened shaping, while strokes end in simple, rounded terminals. Counters are open and generous, and joins stay crisp without calligraphic modulation, giving the text a clear, steady texture. Numerals follow the same straightforward construction, with simple forms and clear differentiation at a glance.
Well-suited to interface typography, product and brand systems, and general-purpose editorial use where clarity and consistency matter. It should also perform effectively in short headlines and wayfinding-style applications thanks to its open shapes and steady, readable texture.
The overall tone is neutral and contemporary, with a friendly clarity that feels practical rather than stylized. Its rounded details soften the voice just enough to feel approachable, while the disciplined geometry keeps it professional and matter-of-fact.
The design appears aimed at a versatile, all-around sans that prioritizes clarity and contemporary neutrality. Its geometry and rounded finishing suggest an intention to feel approachable and modern while remaining restrained enough for broad, system-like use.
In running text, spacing and letterforms create an even gray value and a calm cadence. The mix of circular bowls and straight-sided structures produces a balanced, legible pattern that remains consistent from caps to lowercase and through the numerals.