Sans Contrasted Hipi 7 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, kids media, playful, retro, chunky, cartoonish, friendly, attention-grabbing, whimsical branding, retro display, poster impact, characterful texture, soft corners, blobby, stencil-like, cut-in joints, irregular terminals.
A heavy, high-impact sans with compact proportions and softly rounded outer contours, balanced by frequent sharp, wedge-like cuts. Strokes alternate between broad slabs and pinched joins, creating a chiseled, cut-paper feel and clear internal contrast. Counters are generally small and often teardrop or pill-shaped, with distinctive bite-like notches and inset details (notably in B, P, R, S, and the numerals). The overall rhythm is slightly irregular from glyph to glyph, emphasizing personality over strict geometric uniformity while remaining upright and readable at display sizes.
Best suited to short, prominent text where its chunky silhouette and cut-in detailing can be appreciated—posters, event titles, playful branding, packaging, and entertainment graphics. It also works for punchy pull quotes and section headers, but the dense texture makes it less ideal for long passages or very small sizes.
The letterforms project a lively, mischievous tone—part retro headline, part cartoon title card. The chunky weight and quirky cut-ins feel energetic and informal, with a theatrical, poster-like presence that reads as fun rather than corporate.
The design appears intended to deliver maximum visual character in a compact, display-friendly form. By combining soft outer curves with sharp internal cut-ins and uneven, lively detailing, it aims for a bold, memorable voice that stands out quickly in headline settings.
In continuous text the dense color and small counters create a strong blocky texture, so spacing and line breaks matter for comfort. Round letters (C, O, Q, G) feel especially full and bold, while diagonals (V, W, X, Y, Z) lean into angular, carved terminals that reinforce the hand-cut aesthetic.