Sans Normal Pumof 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, 'Madani' and 'Madani Arabic' by NamelaType, and 'Core Sans CR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, kids media, friendly, playful, bold, approachable, chunky, soft impact, display emphasis, friendly tone, playful branding, rounded, soft corners, compact, bubbly, heavy.
A heavy, rounded sans with compact proportions and generous curves throughout. Strokes are uniformly thick with minimal modulation, and terminals are consistently softened, producing a smooth, padded silhouette. Counters are relatively tight (notably in O, P, R, a, e) and apertures lean more closed than open, giving words a dense, emphatic texture. The lowercase shows simple, sturdy constructions with single-storey a and g, round dots on i/j, and short, weighty extenders; figures follow the same chunky, rounded logic.
Best suited to short, prominent text such as headlines, posters, brand marks, packaging, and attention-grabbing UI or social graphics. It can work well for playful or friendly product categories where a soft, bold voice is desired, while longer passages may benefit from larger sizing and looser spacing for clarity.
The overall tone is friendly and upbeat, with a toy-like, approachable presence. Its weight and rounded geometry make it feel confident and comforting rather than sharp or technical, leaning toward casual, cheerful communication.
The font appears designed to deliver maximum impact with a gentle, rounded personality—combining high visual weight with softened corners to stay welcoming. Its consistent stroke thickness and compact counters suggest an emphasis on bold display readability and a distinctive, friendly rhythm.
The design prioritizes mass and smoothness over openness, so it reads best when given a bit of breathing room (more tracking or larger sizes). The broad, rounded joins and closed forms create strong word shapes and a distinctive “soft bold” voice.