Slab Rounded Orwo 9 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, signage, headlines, branding, industrial, retro, utilitarian, mechanical, friendly, impact, durability, approachability, legibility, retro cue, rounded serifs, soft corners, compact, sturdy, poster-ready.
A compact slab-serif with heavy, low-contrast strokes and consistently rounded corners. Serifs are short and blocky with softened terminals, giving a sturdy footprint without sharp edges. Counters tend to be tight and geometric, with squared-off curves and occasional angled joins that add a slightly mechanical rhythm. Overall spacing reads even and controlled, producing a dense, assertive texture in lines of text.
Best suited to headlines, posters, packaging, and signage where a compact, high-impact presence is needed. It also works well for branding systems that want an industrial or retro flavor while staying readable in short paragraphs, pull quotes, and labels.
The tone is practical and workmanlike, evoking stamped lettering, shop signage, and mid-century utility graphics. Rounded terminals keep the voice approachable, balancing the font’s firmness with a subtly friendly, retro character.
The design appears intended to deliver a robust slab-serif voice with softened edges—combining the authority of heavy, blocky forms with rounded terminals for a more approachable, contemporary usability.
Uppercase forms feel architectural and stable, while lowercase maintains a clear, straightforward structure with minimal modulation. Numerals are strong and legible, matching the same squared-and-rounded construction so mixed alphanumeric settings look cohesive.