Sans Normal Karow 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'All Round Gothic' by Dharma Type and 'Publica Play' by FaceType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, punchy, friendly, energetic, impact, emphasis, momentum, approachability, clarity, rounded, oblique, geometric, compact, smooth.
A heavy, oblique sans with rounded geometry and smooth, low-contrast strokes. Letterforms lean consistently with broad proportions and generous curves, producing a dense, graphic texture. Counters are mostly open and circular-to-oval, terminals are clean and blunt, and joins stay soft rather than sharp. Overall spacing reads sturdy and even, with forms designed to hold up at large sizes and in high-impact settings.
Best suited to headlines, short statements, and logo-style typography where bold, slanted emphasis is useful. It can work well for branding, sports and fitness messaging, packaging callouts, and promotional graphics, especially at medium-to-large sizes where its rounded details and strong presence remain clear.
The tone is confident and energetic, with a contemporary, sporty feel. Its rounded construction adds approachability, while the strong slant and weight give it momentum and emphasis. The result feels assertive and promotional rather than quiet or editorial.
The design appears intended to deliver a fast, contemporary sans with strong emphasis and friendly rounded shapes. Its consistent slant and sturdy forms suggest a focus on visibility and impact in display typography rather than delicate text reading.
The figures are robust and rounded, matching the letters closely for cohesive numerals in headlines. The lowercase shows simple, geometric constructions and a smooth rhythm, reinforcing a clean, modern voice across mixed-case settings.