Sans Contrasted Newi 1 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, fashion, luxury, modernist, poised, display impact, editorial elegance, premium branding, modern refinement, high-contrast, crisp, airy, sharp, elegant.
A high-contrast, display-oriented sans with razor-thin hairlines and fuller vertical strokes. The design favors open counters and generous spacing, giving words an airy, bright color on the page. Curves are smooth and controlled, terminals are clean, and joins stay crisp, producing a refined rhythm that reads as contemporary rather than geometric. Uppercase proportions feel stately and wide-set, while the lowercase maintains a calm, even texture with clearly differentiated shapes.
Best suited to headlines, decks, pull quotes, and other large-size typography where contrast and spacing can provide drama without losing clarity. It also fits branding systems that want an upscale, modern editorial voice, especially for wordmarks, packaging fronts, and campaign graphics.
The overall tone is polished and editorial, with a premium, fashion-forward sensibility. Its sharp contrast and spacious stance convey sophistication and restraint, making it feel curated and intentional rather than casual.
The design appears intended to deliver a contemporary, high-end display voice within a sans framework, using extreme contrast and a wide stance to create elegance and impact while keeping forms clean and restrained.
In the text sample, the thin strokes and delicate connections become a defining feature, so the font’s character is most evident at larger sizes where the hairlines can remain visible and the spacing can breathe.