Sans Superellipse Esgos 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype; 'Gilam' by Fontfabric; 'Normative Lt' by Green Type; and 'Knul', 'Lintel', and 'Planer' by The Northern Block (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app ui, sporty, dynamic, techy, modern, confident, speed cue, impact, modernize, brand clarity, friendly strength, rounded, compact, forward-leaning, smooth, sturdy.
A compact italic sans with a strong forward slant and smoothly rounded, superelliptical shaping throughout. Strokes are thick and even, with softened corners and clean terminals that keep the color solid and consistent. Counters tend to be rounded-rectangular, giving letters like O, D, and P a tight, engineered feel, while diagonals and joins stay crisp for a brisk rhythm. The lowercase is simple and utilitarian, with single-storey forms and a short-shouldered, straightforward construction that prioritizes clarity at display sizes.
This font is well suited to short-to-medium display text where impact and motion matter: sports and fitness branding, product packaging, promotional posters, and bold UI labels. Its compact proportions and strong slant can help set an energetic tone in logos, titles, and callouts, especially when used at larger sizes with generous spacing.
The overall tone feels fast and purposeful—like performance branding or equipment graphics—combining friendliness from the rounded geometry with assertiveness from the heavy, slanted stance. It reads contemporary and energetic rather than delicate or formal, projecting a practical, no-nonsense personality.
The design appears intended to deliver a streamlined, high-impact italic sans built from rounded, superelliptical forms—balancing approachability with a performance-oriented, modern edge. It aims for consistent texture and quick recognition in branding-forward contexts rather than typographic delicacy.
The numerals are wide, stable, and highly simplified, matching the same rounded-rectangle logic as the letters. Curves remain controlled and slightly squared-off, which keeps the style cohesive and gives text a tight, compact texture even in longer lines.