Sans Normal Gobem 6 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, marketing, posters, packaging, modern, friendly, casual, airy, clean, approachability, modernity, readability, informal tone, rounded, monoline, soft, open, slanted.
A slanted sans with a monoline feel and smoothly rounded joins. Curves are built from clean arcs and near-circular bowls, while straight strokes stay simple and lightly tapered at terminals, giving a gentle, handwritten-influenced rhythm without becoming script-like. Proportions are fairly open with generous counters and clear spacing; uppercase forms are straightforward and geometric, and lowercase shows single-storey shapes (notably the a) with a calm, even texture in text.
It works well for short-to-medium text where a modern, human tone is desired—such as editorial standfirsts, brand messaging, marketing copy, and lifestyle packaging. The slant and open forms also make it effective for display settings like posters, pull quotes, and headings that benefit from forward motion without heavy emphasis.
The overall tone is approachable and contemporary, with a relaxed italic motion that reads friendly rather than formal. Its soft curves and open shapes lend it a light, optimistic voice suited to conversational communication.
The design appears intended to provide a clean, contemporary italic sans that feels warm and accessible, combining geometric roundness with subtle humanist cues for easy reading in both headlines and running text.
The figure set appears simple and rounded, matching the letterforms with unobtrusive curves and consistent stroke behavior. Distinctive touches like the looped descender on the g and the smooth, open bowls help maintain clarity while keeping the style informal.