Sans Normal Idded 12 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, posters, headlines, ui labels, packaging, friendly, modern, airy, approachable, casual, approachability, contemporary tone, clarity, gentle dynamism, everyday versatility, rounded, monoline, open apertures, soft terminals, slanted.
A slanted, monoline sans with rounded construction and a notably open, breathable rhythm. Curves are smooth and elliptical, with gentle, softened terminals that avoid sharp corners. Counters and apertures stay open (especially in letters like C, S, e, and a), supporting clarity at display and reading sizes. Uppercase proportions feel roomy and stable, while the lowercase keeps a simple, single-storey feel where expected, reinforcing an uncomplicated, contemporary texture.
Well suited to brand identities that want a warm, contemporary voice, as well as headlines, posters, and short-to-medium text where a casual italic tone helps add motion. Its open shapes and rounded forms also make it a solid choice for UI labels, onboarding screens, and packaging where friendliness and clarity are priorities.
The overall tone is lighthearted and personable, with a relaxed forward motion from the italic slant. Its rounded geometry and soft endings read as friendly rather than technical, giving copy a conversational, modern character. The spacing and open forms contribute to an easygoing, accessible feel.
The design appears intended to deliver a clean, modern sans experience with a softer, more human edge. By combining rounded geometry with a consistent slanted stance, it aims to communicate approachability and ease while remaining versatile for everyday editorial and brand applications.
Figures follow the same smooth, rounded logic as the letters, with clean, unembellished shapes that match the font’s understated line quality. The sample text shows an even texture across words, with consistent stroke weight and a steady, flowing cadence that stays legible without feeling rigid.