Sans Other Elgi 7 is a very bold, normal width, low contrast, italic, tall x-height font.
Keywords: sports branding, posters, headlines, gaming ui, event promos, aggressive, kinetic, sports, industrial, futuristic, impact, speed, attitude, display, slanted, angular, blocky, compressed counters, sharp terminals.
A heavy, slanted sans with strongly angular construction and a chiseled, faceted silhouette. Strokes are predominantly straight with abrupt cuts and sharp corners, creating polygonal counters and wedge-like terminals. The letterforms feel compact and tightly engineered, with small apertures and squared bowls that emphasize mass and speed. Overall rhythm is forward-leaning and energetic, with consistent hard-edge geometry across caps, lowercase, and numerals.
Best suited for display use where impact matters: sports identity, team merchandise, racing or motorsport graphics, game titles, and promotional headlines. It can also work for UI labels or interface styling when set at larger sizes with generous spacing to preserve readability.
The font projects a high-impact, adrenaline-forward tone—mechanical, sporty, and slightly combative. Its sharp joins and aggressive slant suggest motion and urgency, evoking racing graphics, action branding, and arcade or sci‑fi interfaces.
The design appears intended to deliver maximum visual punch through bold massing, forward slant, and consistently angular, cut-in shapes. Its geometry prioritizes speed and attitude over neutrality, aiming for a distinctive, action-oriented voice in branding and titling.
In text settings the dense shapes and tight interior spaces can reduce clarity at smaller sizes, while the strong slant and angular modulation read best when given room. Numerals match the same faceted language, supporting cohesive display typography in headlines and short bursts of copy.