Sans Normal Utken 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, advertising, posters, packaging, short text, modern, casual, sporty, friendly, dynamic, standalone italic, speed emphasis, approachable modernity, clean readability, oblique, humanist, rounded, open apertures, soft terminals.
An oblique sans with smooth, rounded construction and a slightly humanist feel. Strokes are even and clean, with gentle curves and soft terminals that keep corners from feeling sharp. Counters are open and circular-leaning, and the overall rhythm is lively due to the steady slant and subtly varied character widths. Uppercase forms read clear and uncluttered, while the lowercase keeps a simple, single-storey structure where applicable, reinforcing an approachable, contemporary texture.
Well-suited to branding systems and promotional work that benefits from a dynamic, contemporary slant. It performs nicely in headlines, subheads, and short text such as packaging callouts, labels, and UI accents where a friendly emphasis is desired. In longer passages, it can work when set with comfortable spacing and moderate sizes to preserve clarity.
The tone is energetic and informal, with a forward-leaning motion that suggests speed and ease. It feels friendly rather than technical, balancing modern simplicity with a relaxed, everyday voice.
Likely designed to provide a clean, modern sans voice with built-in motion for emphasis—an italic that can stand on its own as a primary style. The rounded geometry and open shapes aim for easy recognition and a welcoming tone across display and everyday applications.
The numerals and punctuation follow the same smooth, oblique logic, maintaining consistent roundness and an easy reading flow. The italic angle is assertive enough to signal emphasis without becoming calligraphic, keeping the overall color even in longer lines of text.