Sans Superellipse Isdi 7 is a very bold, wide, high contrast, upright, tall x-height font visually similar to 'EastBroadway' by Tipos Pereira (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, retro, assertive, sporty, mechanical, impact, brandability, compact set, geometric unity, blocky, condensed counters, rounded corners, ink-trap like, angular curves.
A heavy, compact display sans built from squared, rounded-rectangle forms with tight apertures and small counters. Strokes are mostly monolinear but shaped with sharp internal joins and frequent corner cut-ins that read like ink-traps, giving the letterforms a chiseled, engineered feel. Curves tend to resolve into straight segments and flattened arcs; bowls and terminals are squared-off with softened corners rather than true circles. The lowercase is tall and robust with minimal contrast between stems and arms, and the numerals follow the same blocky geometry for strong, consistent color in headlines.
Best suited for large-scale applications such as headlines, posters, logo wordmarks, and short emphatic copy where its blocky geometry and dense texture can deliver maximum impact. It can also work well in sports or industrial-themed branding, packaging fronts, and signage where a sturdy, engineered presence is desired.
The overall tone is bold and no-nonsense, evoking industrial signage and retro athletic branding. Its squared curves and cut-in corners add a technical, mechanical attitude that feels energetic and slightly aggressive. The dense rhythm and tight counters create a compact, impactful voice suited to attention-grabbing statements.
The design appears intended to deliver a strong, compact display voice by combining rounded-rectangle construction with sharp internal cut-ins for clarity and character. Its consistent geometric system prioritizes bold presence and brandability, aiming for legibility and punch in short strings rather than extended text.
Spacing appears designed for dense setting, with wide outer silhouettes but relatively closed internal spaces; this favors large sizes where the cut-ins and corner shaping remain legible. The design maintains a consistent rounded-rectangle motif across capitals, lowercase, and figures, helping it feel cohesive in mixed-case settings.