Sans Superellipse Isdy 3 is a very bold, very wide, high contrast, upright, tall x-height font visually similar to 'EastBroadway' by Tipos Pereira (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sports, retro, assertive, blocky, impact, branding, display, ruggedness, retro tone, rounded corners, squared bowls, compact apertures, stencil-like, chunky.
A heavy, squared sans with rounded-rectangle geometry and softened corners. Strokes are thick and dark with minimal curvature, favoring flat terminals and boxy counters; bowls and interior spaces read as squared and compact, with occasional cut-in notches that create a slightly stencil-like texture. Proportions are broad and stable, and the lowercase maintains a tall, sturdy build with simple, utilitarian forms and tight apertures.
Best suited to display roles such as headlines, posters, sports branding, and bold packaging where a compact, punchy wordmark is needed. It can also work for short labels and directional signage when set with generous spacing and ample size to preserve counter clarity.
The overall tone is loud and confident, with an industrial, sports-signage energy. Its chunky shapes and squared curves evoke retro display lettering—mechanical, tough, and attention-grabbing—while the rounded corners keep it from feeling sharp or hostile.
The design appears intended to deliver maximum impact through rounded-rectangular construction and dense, uniform letterforms, creating a rugged display voice. The small cut-ins and squared counters add distinctiveness without departing from a straightforward sans structure.
Across the sample text, the dense color and tight internal spaces make it most comfortable at larger sizes, where the notches and squared counters stay legible. Numerals follow the same blocky logic, and the uppercase set reads especially strong for short words and emphatic headlines.