Sans Normal Efken 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, product design, wayfinding, infographics, captions, modern, clean, technical, efficient, neutral, clarity, emphasis, neutrality, modern utility, monoline, oblique, rounded, open counters, airy.
This typeface is a slanted, monoline sans with rounded geometry and open apertures. Curves are smooth and circular, with minimal stroke modulation and crisp terminals that often finish on a diagonal due to the oblique angle. Uppercase forms feel straightforward and slightly condensed in gesture, while lowercase characters maintain clear bowls and counters with a consistent, even rhythm. Numerals follow the same simple construction, mixing straight stems with broad curves for an uncluttered, utilitarian texture.
It suits interfaces, dashboards, and product communication where a clean slanted sans can add momentum while staying readable. The open forms and even texture also work well for captions, labels, and infographic typography at small to medium sizes.
The overall tone is modern and matter-of-fact, with a subtle forward-leaning energy from the slant. Its restrained shapes and open interiors convey clarity and efficiency rather than ornament or personality-driven styling.
The design appears intended as a practical oblique companion for contemporary sans typography, prioritizing clear construction and consistent rhythm. It aims to provide a straightforward, modern voice with just enough slant to differentiate emphasis or hierarchy without introducing decorative complexity.
The letterforms emphasize legibility through generous counters and uncomplicated joins, producing a smooth grayscale in text. The oblique angle is consistent across the set, giving lines a cohesive motion without becoming cursive or calligraphic.