Sans Normal Uhgis 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Beatrice Deck' and 'Beatrice Headline' by Monotype and 'Remixa' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, clean, impact, clarity, modern branding, approachability, simplicity, geometric, rounded, compact counters, open apertures, high impact.
A heavy, geometric sans with broad proportions and round, smoothly drawn curves. Strokes are consistently thick with restrained contrast, producing sturdy letterforms and a strong typographic color. Curved characters (O, C, G, S) are near-circular with clean terminals, while straights (E, F, H, I, L, T) are blunt and square-ended for a crisp, engineered feel. Lowercase forms are simple and compact—single-storey a and g, a short-armed t, and a symmetrical, rounded m/n—creating an even rhythm in text. Numerals are large and robust, with clearly shaped bowls in 6/8/9 and a straightforward, vertical 1.
Well suited to headlines, posters, and branding where a bold, modern voice is needed and letterforms must hold up at distance. It should also work effectively for signage and packaging due to its sturdy construction and clear, rounded shapes, especially at medium-to-large sizes.
The overall tone is assertive and contemporary, balancing friendliness from the rounded geometry with a no-nonsense weight that reads as confident and direct. It feels energetic and practical rather than delicate, aiming for clarity and impact.
The design appears intended to deliver a contemporary geometric sans that prioritizes visual impact and straightforward readability, using rounded construction and substantial stroke weight to create a confident, approachable presence in display typography.
Spacing appears generous enough to keep the dense strokes from clogging at larger sizes, while the counters remain relatively compact for a solid, poster-like presence. The design maintains a consistent geometric logic across uppercase, lowercase, and numerals, supporting a cohesive voice in display settings.