Sans Normal Osmuh 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'BR Segma' and 'BR Shape' by Brink, 'Aestetico' by Latinotype, 'Goga' and 'Remixa' by Narrow Type, and 'Soin Sans Pro' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, friendly, modern, punchy, impact, approachability, modernity, clarity, brand voice, rounded, soft corners, compact counters, high impact, geometric.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick with gentle transitions into bowls and terminals, creating compact internal counters and a dense, poster-like color. Letterforms lean on circular construction (notably in O/C/G/Q and the lowercase rounds), while straight strokes stay blunt and solid; the overall rhythm is even and sturdy with minimal tapering.
Best suited to display applications where strong presence is needed—headlines, posters, packaging, and bold brand marks. It also works well for short UI labels or signage when a friendly, high-visibility sans is desired, while extended small text may feel heavy due to tight counters and dense color.
The tone is bold and approachable: assertive enough for headlines, but softened by rounded geometry that reads friendly and slightly playful. Its dense texture and wide stance give it a contemporary, attention-getting presence without feeling sharp or aggressive.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice. By combining geometric curves, blunt terminals, and a consistently heavy stroke, it prioritizes clarity and personality for modern display typography.
Lowercase forms emphasize simple, single-storey shapes (a and g) that reinforce a geometric, contemporary feel. The numerals are similarly robust and legible at display sizes, with large footprints and tight counters that favor impact over delicacy.