Serif Normal Midog 3 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazines, packaging, authoritative, traditional, formal, robust, readability, authority, classic tone, print presence, editorial voice, bracketed, crisp, stately, oldstyle, compact.
This serif shows sturdy, dark letterforms with pronounced thick–thin modulation and bracketed wedge serifs. Capitals are broad and stately with sharply defined terminals and a strong vertical stress, while the lowercase keeps a compact, workmanlike rhythm. Curves are full and smooth (notably in C, G, O, Q), counters are moderately tight, and joins are clean, giving the face a dense, ink-rich texture in text. Numerals follow the same high-contrast model with clear, traditional shapes and strong baseline presence.
Well-suited to headlines and subheads where a classic serif voice is needed, and it also works effectively for editorial and book settings when a darker, more emphatic page color is desired. It can support formal branding, packaging, and print collateral that benefits from traditional, high-contrast serif styling.
The overall tone is classic and authoritative, with an editorial seriousness that feels rooted in traditional book and news typography. Its weight and contrast add gravitas and emphasis, making it feel confident and declarative rather than delicate or playful.
The design appears intended to deliver a conventional serif reading experience with added firmness and visual authority, combining traditional proportions with a heavier, more assertive texture for strong typographic presence in print-oriented layouts.
In the sample text, the face produces a strong typographic color and holds its structure well at larger sizes, where the contrast and serif shaping read as crisp and deliberate. The proportions and spacing suggest a design optimized for firm word shapes and a steady reading cadence rather than airy openness.