Sans Normal Orrak 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Plasto' by Eko Bimantara, 'EquipCondensed' by Hoftype, 'Interval Next' by Mostardesign, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modern branding, display emphasis, rounded, geometric, clean, compact, even rhythm.
A heavy, geometric sans with broadly rounded bowls and sturdy, largely uniform stroke thickness. Curves are built from clean circular/elliptical shapes, while joins and terminals read as crisp and squared-off, giving the face a firm, constructed feel. Counters are relatively open for the weight, and spacing stays steady across the alphabet, producing an even typographic color in paragraphs. Lowercase forms lean toward simple, single-storey constructions (notably a and g), with short extenders and a prominent x-height that keeps lines compact and readable at display sizes.
This font is well suited to headlines, posters, and brand wordmarks where a strong, compact voice is needed. It also works for packaging and signage that benefits from bold, clean shapes and quick legibility, and can serve as an attention-grabbing accent in editorial layouts when used sparingly.
The overall tone is assertive and contemporary, with a friendly edge coming from the rounded geometry. It feels pragmatic and no-nonsense, designed to be noticed quickly without looking ornamental or quirky.
The design appears intended to deliver maximum impact through geometric simplicity and dense, rounded letterforms, balancing clarity with a bold, contemporary presence. Its high x-height and straightforward construction suggest a focus on strong display performance and dependable readability in short to medium text settings.
The numerals match the same dense, rounded construction and read clearly in the sample text. The overall rhythm is consistent and blocky, with minimal stroke modulation and a strong silhouette that holds up well in short words and headings.